Terminology Management
What are the benefits of an effective terminology management system?
- Quality of both the English source and the translated content is improved
- Effective terminology management ensures that your company’s brand image is represented properly in your translated content
- Consistency across work groups responsible for content creation is improved (Technical publications / Marketing / Software development)
- Translation cost is reduced significantly through the identification of key terms and their corresponding foreign language equivalents
- Time-to-market of both English and translated content is expedited
- Enterprise subsidiary buy-in through sign-off on agreed upon terms helps reduce review cycles
What needs to be managed?
The most important terminology to manage is anything that is specific to your company and its products and services. For the purposes of translation it is extremely important that a lot of attention be paid to collecting these terms. Providing a translator with access to these terms will ensure that the translations will match your specific branding requirements and reflect your company’s unique way of saying things. This is the most important step in the terminology management process with regard to translation.
Terminology to be included:
- Product names
- Taglines
- Marketing concepts
- Unique phrasing
- Acronyms that are unique to your company’s products and services
Instant Rewards
Whether it’s through a manual extraction process, a content management system, or an off-the-shelf solution; the creation, implentation and management of a terminology database is highly valuable. It will pay cost in time dividends in the creation and management of your English content, and pay back time and time again in your translation efforts. Armed with some basic concepts of terminology management and glossary creation, your content owners can easily create and manage a term database that will become an essential tool in increasing the quality and value of your companies information. With web content, technical documentation, software and marketing collateral all being created in multiple languages at lightning speed your company can take advantage of concepts like terminology management to put itself ahead of the information curve.
