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Creating Market Research Surveys for French, German, Chinese, Japanese, and Brazilian Respondents: An LI eBook

By |2019-02-21T16:32:46+00:00February 11th, 2019|Culture Training, Going Global Series, Market Research Translation, Translation and Localization|

Cultures have personalities and they have their own shared social 'rules' We've assembled a series of articles on localizing your surveys to fit the cultural framework of five of the largest language markets: French, German, Chinese, Japanese, and Brazilian. Countries are made up of their people and each have their own unique norms, things a [...]

Interesting Stuff We’ve Read This Month: January 2019

By |2019-02-21T16:34:52+00:00January 29th, 2019|Culture Training, Fun With Translation and Language, Going Global Series, Interpreting, Life Sciences Translation, Marketing Translation, Translation and Localization, Translation Technology|

Articles, odd facts, insights, etc., from others in the translation and language world for January 2019 Pros and cons of having an official language or languages “When we think about countries around the world, many of us just assume that each country has one – or more than one – official language. A country’s official [...]

Bilingual and Multilingual Employees: Vital to Entering Global Markets

By |2019-02-21T16:37:53+00:00January 22nd, 2019|Culture Training, Interpreting, Language Learning, Translation and Localization|

This article is part of our ongoing Going Global Series. See the rest of the series here. Do you have human assets you’re not leveraging? While developing this series on going global for smaller businesses entering other language markets for the first time, the issue of having bi-lingual or multi-lingual employees came to the forefront. [...]

New monthly translation and localization newsletter!

By |2019-01-04T16:38:25+00:00January 4th, 2019|Culture Training, Interpreting, Language Learning, Translation and Localization|

We're launching a monthly email newsletter starting this month (January 2019). The newsletter will be a digest of the previous month's blog posts and longer form content like eBooks, white papers, and reports. There will be no ads and minimal pitching of our services. The focus is on useful information that can improve your translation [...]

Chinese Market Research Surveys: Cultural Insights and Translation Tips

By |2019-02-21T16:50:17+00:00January 2nd, 2019|Culture Training, Market Research Translation, Translation and Localization|

General Overview Official Name: People’s Republic of China (中华人民共和国) Capitol: Beijing Population: 1.38 billion Official Language: Standard Mandarin Currency: Renminbi, 人民币 (¥) GDP: 11 trillion USD Area: 9,596,960 sq. km. (3,705,410 sq. mi.) China, which ranks second globally in GDP after the United States, is one of the largest and most populous countries in the [...]

Can Smaller Companies Do Business Globally?

By |2019-02-21T16:51:06+00:00January 2nd, 2019|Culture Training, Documentation Translation, Going Global Series, Language Learning, Market Research Translation, Marketing Translation, Software Translation and Localization, Training & eLearning Translation|

Two factors that you have to have to address first Note: This article is part of an ongoing series for 2019 on entering global markets. You can find the articles as they are published under the category Going Global Series.   Entering a new language market* requires the ability to communicate and distribute in that [...]

French Market Research Surveys: Cultural Insights and Translation Tips

By |2019-02-21T16:54:48+00:00December 18th, 2018|Culture Training, Market Research Translation, Translation and Localization|

Known for its rich culture and history, France is a top tourist destination. If you’re a market researcher whose end clients want to expand into the French market, there are some things you’ll need to consider when designing French market research surveys, such as privacy laws, topics the French are sensitive about, and the pride [...]

Brazilian Market Research Surveys: Cultural Insights and Translation Tips

By |2019-02-21T16:56:23+00:00December 11th, 2018|Culture Training, Market Research Translation, Translation and Localization|

General Overview Doing Brazilian market research represents its own set of challenges, with a hugely diverse population in an enormous country. We're going to look at some cultural and economic considerations to keep in mind when developing market research surveys for this highly dynamic country. Official Name: Federative Republic of Brazil Capital: Brasília Population: 200.4 [...]

What is a truly integrated language service provider?

By |2018-11-12T18:29:38+00:00November 5th, 2018|Culture Training, Documentation Translation, Interpreting, Language Learning, Market Research Translation, Marketing Translation, Multilingual A/V Translation, Software Translation and Localization, Training & eLearning Translation, Translation and Localization, Translation Technology|

A translation project can have a lot of moving parts Text files with thousands of words. Formatted files for specialized uses like surveys, eLearning courses, software UIs, and documentation. Audiovisual elements including voice-over and subtitles. Desktop publishing. Image captions. Web sites. And on and on. Do you need multiple specialist vendors to [...]

66.6 million people in the US speak a language other than English at home

By |2018-11-27T20:23:06+00:00October 2nd, 2018|Culture Training, Interpreting, Language Learning, Marketing Translation, Translation and Localization|

66.6 million people in the US speak a language other than English at home "In America's five largest cities, 48 percent of residents now speak a language other than English at home" This has doubled since 1990 That is more than 20% of the total population of the [...]