Brazilian Market Research Surveys: Cultural Insights and Translation Tips

By |2018-12-10T16:01:13+00:00December 11th, 2018|Culture Training, Market Research Translation, Translation and Localization|

General Overview Doing Brazilian market research represents its own set of challenges, with a hugely diverse population in an enormous country. We're going to look at some cultural and economic considerations to keep in mind when developing market research surveys for this highly dynamic country. Official Name: Federative Republic of Brazil Capital: Brasília Population: 200.4 [...]

What is a truly integrated language service provider?

By |2018-11-12T18:29:38+00:00November 5th, 2018|Culture Training, Documentation Translation, Interpreting, Language Learning, Market Research Translation, Marketing Translation, Multilingual A/V Translation, Software Translation and Localization, Training & eLearning Translation, Translation and Localization, Translation Technology|

A translation project can have a lot of moving parts Text files with thousands of words. Formatted files for specialized uses like surveys, eLearning courses, software UIs, and documentation. Audiovisual elements including voice-over and subtitles. Desktop publishing. Image captions. Web sites. And on and on. Do you need multiple specialist vendors to [...]

66.6 million people in the US speak a language other than English at home

By |2018-11-27T20:23:06+00:00October 2nd, 2018|Culture Training, Interpreting, Language Learning, Marketing Translation, Translation and Localization|

66.6 million people in the US speak a language other than English at home "In America's five largest cities, 48 percent of residents now speak a language other than English at home" This has doubled since 1990 That is more than 20% of the total population of the [...]

The Myth of Global English

By |2018-11-28T15:48:52+00:00October 2nd, 2018|Culture Training, Interpreting, Language Learning, Training & eLearning Translation, Translation and Localization|

Training in native languages is far more effective, and safer Offering training in the native language of the learners can save lives Human resources professionals are often tasked with delivering safety training for workers, vendors, distributors, and customers of their business or organization. The easy way to do this is to assume that [...]