Translated Microsites for Focused Global Expansion

By |2018-12-31T16:26:22+00:00January 8th, 2019|Going Global Series, Marketing Translation, Translation and Localization|

Note: This article is part of an ongoing series for 2019 on entering global markets. You can find the articles as they are published under the category Going Global Series. A tactic for efficiently extending your web presence in new language markets Let’s look at a definition: Mi·cro·site /ˈmīkrəˌsīt/ noun, plural noun: microsites an auxiliary [...]

Can Smaller Companies Do Business Globally?

By |2018-12-27T20:37:00+00:00January 2nd, 2019|Culture Training, Documentation Translation, Going Global Series, Language Learning, Market Research Translation, Marketing Translation, Software Translation and Localization, Training & eLearning Translation|

Two factors that you have to have to address first Note: This article is part of an ongoing series for 2019 on entering global markets. You can find the articles as they are published under the category Going Global Series.   Entering a new language market* requires the ability to communicate and distribute in that [...]

What you may not know about translation, localization, and globalization

By |2018-12-27T20:18:04+00:00December 6th, 2018|Going Global Series, Interpreting, Translation and Localization|

Translation isn’t interpreting, interpreting is a subset of translation. Localization is not a buzzword, it’s a deal-killer (if you don’t get it right). Globalization is not a nefarious scheme for world domination. All of these things are unifiers, not dividers. In 2016 an estimated 47% of humans on the planet had Internet access. As of [...]