Marketing Translation

Translating and localizing marketing materials and media can be complex. Marketing concepts don’t always translate into other cultures with the same message. And mistakes can happen! We help you navigate the international marketing world.

Translation for the Life Sciences, according to Gustavo

By |2019-04-03T14:03:35+00:00March 5th, 2019|Documentation Translation, Life Sciences Translation, Manufacturing Translation, Marketing Translation, Translation and Localization|

Today we talk to Gustavo Lecomte, a seasoned Localization Project Manager with extensive experience providing translation solutions to the life sciences industry. We discuss the general process of translation for the life sciences and why having reasonable expectations about deadlines is important for the success of translation projects. How long have you worked as a [...]

Does Your Translation Vendor Understand Your Business?

By |2019-04-03T14:08:32+00:00February 21st, 2019|Life Sciences Translation, Manufacturing Translation, Market Research Translation, Marketing Translation, Software Translation and Localization, Training & eLearning Translation Articles, Translation and Localization, Translation Technology|

Why it’s Important to Use a Specialist Language Service Provider (LSP) Translation covers a lot of territory, most of it much more complex than sending a block of text to a linguist and having a translation returned as another block of text. Virtually every translation we do requires an understanding of the intent and purpose [...]

Interesting Stuff We’ve Read This Month: January 2019

By |2019-04-03T14:21:01+00:00January 29th, 2019|Culture Training, Fun With Translation and Language, Going Global Series, Interpreting, Life Sciences Translation, Marketing Translation, Translation and Localization, Translation Technology|

Articles, odd facts, insights, etc., from others in the translation and language world for January 2019 Pros and cons of having an official language or languages “When we think about countries around the world, many of us just assume that each country has one – or more than one – official language. A country’s official [...]

Marketing Information Products in Global Markets

By |2019-04-03T14:23:58+00:00January 29th, 2019|Going Global Series, Marketing Translation, Translation and Localization|

This article is part of our on-going series on Going Global. See the series here. If you can digitize, you can distribute globally When you are selling physical products or in-person services, entering a new language market can be costly and challenging. You run into supply chain and distribution issues, tariffs and regulatory issues, and [...]

Make the most of your In-Country Review process! (Part 2 of 2)

By |2019-04-03T14:30:01+00:00January 15th, 2019|Documentation Translation, Life Sciences Translation, Market Research Translation, Marketing Translation, Multilingual A/V Translation, Software Translation and Localization, Training & eLearning Translation Articles, Translation and Localization, Translation Technology|

Read Part One In my last post, I explained a little bit about why you should involve your translation vendor as part of your In-Country Review (ICR) process. If you're convinced that you should implement a formal review process with your translation vendor, and now you want to know how, this is the blog for [...]

Make the most of your In-Country Review process! (Part 1 of 2)

By |2019-04-03T14:31:20+00:00January 15th, 2019|Documentation Translation, Life Sciences Translation, Market Research Translation, Marketing Translation, Multilingual A/V Translation, Software Translation and Localization, Training & eLearning Translation Articles, Translation and Localization, Translation Technology|

In-Country Review (ICR) is an important quality step during the translation process. In short, ICR is a client-side review of the translation where the client’s subject matter experts ensure that all terminology is correct and that everything is appropriate and applicable for the target audience. If you’re regularly using translation services, it’s likely that you [...]

Japanese Market Research Surveys: Cultural Insights and Translation Tips

By |2019-04-03T14:32:19+00:00January 8th, 2019|Market Research Translation, Marketing Translation, Translation and Localization|

General Overview Official Name: Nippon-koku (日本国), “Japan” Capital: Tokyo Population: 127.3 million Official Language: Japanese Currency: Yen (¥) GDP: 4.73 trillion USD Area: 377,864 sq. km. (145,902 sq. mi.) With a GDP of 4.73 trillion US dollars, Japan is the third largest economy in the world, and thereby a top destination for companies and market [...]

Translated Microsites for Focused Global Expansion

By |2019-04-03T14:33:21+00:00January 8th, 2019|Going Global Series, Marketing Translation, Translation and Localization|

Note: This article is part of an ongoing series for 2019 on entering global markets. You can find the articles as they are published under the category Going Global Series. A tactic for efficiently extending your web presence in new language markets Let’s look at a definition: Mi·cro·site /ˈmīkrəˌsīt/ noun, plural noun: microsites an auxiliary [...]

Can Smaller Companies Do Business Globally?

By |2019-04-03T14:38:01+00:00January 2nd, 2019|Culture Training, Documentation Translation, Going Global Series, Language Learning, Manufacturing Translation, Market Research Translation, Marketing Translation, Software Translation and Localization, Training & eLearning Translation Articles|

Two factors that you have to have to address first Note: This article is part of an ongoing series for 2019 on entering global markets. You can find the articles as they are published under the category Going Global Series.   Entering a new language market* requires the ability to communicate and distribute in that [...]

Free Translation Basics eBook Available Now!

By |2019-04-03T14:40:15+00:00December 18th, 2018|Documentation Translation, Fun With Translation and Language, Life Sciences Translation, Manufacturing Translation, Market Research Translation, Marketing Translation, Multilingual A/V Translation, Software Translation and Localization, Training & eLearning Translation Articles, Translation and Localization, Translation Technology|

We've developed a new, concise Translation Basics eBook that explains what happens behind the scenes when a translation process is initiated. The eBook looks at translation terminology and tech, translation workflows, and our translator selection process. It was written to help you or a team member get up to speed on how this business works, [...]