French Market Research Surveys: Cultural Insights and Translation Tips

By |2018-12-13T20:02:47+00:00December 18th, 2018|Culture Training, Market Research Translation, Translation and Localization|

Known for its rich culture and history, France is a top tourist destination. If you’re a market researcher whose end clients want to expand into the French market, there are some things you’ll need to consider when designing French market research surveys, such as privacy laws, topics the French are sensitive about, and the pride [...]

Multilingual Voice-Over & Subtitling for eLearning Courses

By |2018-12-10T16:07:23+00:00December 11th, 2018|Training & eLearning Translation, Translation and Localization|

Both options for delivering audio have their pluses and minuses You’re in the eLearning industry and you’re putting together a course that’s supposed to be implemented in your client’s offices in five different countries. And there are audio tracks so you're going to need to choose between multilingual voice-over & subtitling. You’ve come to the [...]

Brazilian Market Research Surveys: Cultural Insights and Translation Tips

By |2018-12-10T16:01:13+00:00December 11th, 2018|Culture Training, Market Research Translation, Translation and Localization|

General Overview Doing Brazilian market research represents its own set of challenges, with a hugely diverse population in an enormous country. We're going to look at some cultural and economic considerations to keep in mind when developing market research surveys for this highly dynamic country. Official Name: Federative Republic of Brazil Capital: Brasília Population: 200.4 [...]

What you may not know about translation, localization, and globalization

By |2018-12-27T20:18:04+00:00December 6th, 2018|Going Global Series, Interpreting, Translation and Localization|

Translation isn’t interpreting, interpreting is a subset of translation. Localization is not a buzzword, it’s a deal-killer (if you don’t get it right). Globalization is not a nefarious scheme for world domination. All of these things are unifiers, not dividers. In 2016 an estimated 47% of humans on the planet had Internet access. As of [...]

Are you creating multilingual employee surveys?

By |2018-11-28T18:52:33+00:00November 29th, 2018|Market Research Translation, Training & eLearning Translation, Translation and Localization, Translation Technology, Uncategorized|

Multilingual employee surveys: the intersection of market research and training requires unique translation expertise When planning employee training programs and assessing existing ones, surveying your people provides invaluable feedback. What worked, what didn’t, and what people want to learn (or don’t care about). But creating, delivering, and evaluating surveys are specialized skills. Add in multiple [...]

German Market Research Surveys: Cultural Insights and Translation Tips

By |2018-11-26T15:49:10+00:00November 27th, 2018|Market Research Translation, Translation and Localization|

General Overview Official Name: Federal Republic of Germany Capital: Berlin Population: 82.7 million Official Language: German Currency: Euro (€) GDP: 4 trillion USD Area: 357,376 sq. km. (137,983 sq. mi.) Germany, in many ways, is Europe’s economic powerhouse. From manufacturing to financial services, Germany is a leader in multiple industries. Not only is Germany the [...]

Machine Translation: What is ‘post-edit’ in the translation workflow?

By |2018-11-15T21:01:36+00:00November 20th, 2018|Translation and Localization, Translation Technology|

Machine Translation or MT Is something you probably use more often than you think. Ever use Google Translate to translate a phrase? Or what about that link in facebook posts that says See Translation? Both are examples of machine translation, with AI-driven algorithms parsing the text and serving up the translation. Most of these translation [...]

5 Things to Consider When Translating Surveys for International Audiences

By |2018-11-27T20:14:38+00:00November 13th, 2018|Market Research Translation, Translation and Localization|

Get out there faster... The market research industry moves fast because survey data has a shelf life. This means that every step in the survey creation process has to work like a well-oiled machine, including the international survey translation process. If your team has answers to the following five questions you are [...]

Challenging Amazon: Product Information Management (PIM) and Translation

By |2018-12-03T16:51:43+00:00November 13th, 2018|Documentation Translation, Marketing Translation, Translation and Localization, Translation Technology|

Moving towards automated workflows Managing product information* for delivery in multiple languages is a major challenge, one that becomes more complex with each additional target language. Add in regulatory issues that can vary from country to country for products in regulated markets like life sciences or defense, and the maze gets even [...]

What is a truly integrated language service provider?

By |2018-11-12T18:29:38+00:00November 5th, 2018|Culture Training, Documentation Translation, Interpreting, Language Learning, Market Research Translation, Marketing Translation, Multilingual A/V Translation, Software Translation and Localization, Training & eLearning Translation, Translation and Localization, Translation Technology|

A translation project can have a lot of moving parts Text files with thousands of words. Formatted files for specialized uses like surveys, eLearning courses, software UIs, and documentation. Audiovisual elements including voice-over and subtitles. Desktop publishing. Image captions. Web sites. And on and on. Do you need multiple specialist vendors to [...]