On this page you can see our articles on market research translation and localization. We add more on a frequent basis, so don’t be a stranger!

We have a significant market research translation and localization practice here at Language Intelligence. Our project managers understand the workflow processes for creating and delivering surveys in multiple languages, including translating open-ended comments. And our linguists are subject matter experts in survey translation.

Confirmit Market Research Survey Translation: 3 Approaches

By |2019-07-08T14:46:29+00:00July 9th, 2019|Market Research Translation, Translation and Localization, Translation Technology|

There’s a wide range of survey platforms available to market research firms, each with their own way of handling translation. Most market research companies and language service providers prefer Confirmit for translating surveys. That’s because Confirmit survey translation is a common thing in the market research industry. But if you're new to the platform or [...]

Survey Translation Approaches: 3 Platforms

By |2019-07-08T14:48:23+00:00July 9th, 2019|Market Research Translation, Translation and Localization, Translation Technology|

If this is your first time looking into market research translation, then you're in luck! It’s very likely that your chosen survey platform already has a way to handle translation. Most platforms allow you to translate surveys and send language-specific links to respondents—if you already know their language preferences—and allow respondents to adjust the language [...]

A ‘Universal Translator’ For Market Research?

By |2019-07-01T13:59:36+00:00July 2nd, 2019|Market Research Translation, Translation and Localization, Translation Technology|

Gene Roddenberry, of Star Trek fame, solved the language problem by inventing something non-existent. Is it here now? It would defy logic that the crazy alien races on the original and subsequent Star Trek shows and movies would be able to communicate freely, without interpreters. So Gene Roddenberry, the show’s creator, invented a fictional device [...]

The Big Three Challenges in Market Research Translation

By |2019-06-18T18:01:09+00:00June 18th, 2019|Market Research Translation|

Speed, formatting, and cultural relevance We are translating market research (MR) surveys every day for a variety of languages, markets, and research companies. It’s a significant area of expertise for us, but that expertise doesn’t mean we underestimate the challenges involved, not only on our side of the fence, but also for the survey designer. [...]

Partnering: 2 Important Reasons to Centralize Your Translation Process [and a four step guide to making it happen]

By |2019-05-13T20:07:42+00:00May 21st, 2019|Documentation Translation, Life Sciences Translation, Manufacturing Translation, Market Research Translation, Marketing Translation, Software Translation and Localization, Training & eLearning Translation Articles, Translation and Localization|

It is not uncommon for larger companies to be translating a lot of content, across various business divisions and for a variety of end users. That also means that they have a lot of different stakeholders for translation spread out all over the world. Often, this equates to a disorganized and decentralized translation process for [...]

Is There An ‘Easy Button’ For Market Research Translation?

By |2019-04-25T18:23:07+00:00April 30th, 2019|Market Research Translation|

Moving towards a fully* automated workflow for market research survey translation *almost…   We all know the brilliant Staples office supply ads featuring an Easy Button that promotes a one-click solution for ordering. The promotion was so successful that Staples actually sold Easy Buttons as a novelty gift. Can there be an Easy Button for [...]

Translation Terminology Management – What’s the Deal?

By |2019-05-13T19:37:24+00:00April 23rd, 2019|Documentation Translation, Going Global Series, Manufacturing Translation, Market Research Translation, Marketing Translation, Multilingual A/V Translation, Software Translation and Localization, Training & eLearning Translation Articles, Translation and Localization|

Terminology management, for good reason, has become a very hot topic in the localization industry. Let’s explore why… What is terminology management? Terminology management involves the identification of terms within a company’s content that are significant for a specific reason such as: branding, terms that are unique to your product or service and terms that [...]

Market Research, Austin, and Spring in South Texas: We’re headed to IIex 2019!

By |2019-04-17T18:56:59+00:00April 16th, 2019|Market Research Translation|

Market Research, Austin, and Spring in South Texas: We’re headed to IIeX 2019! And we’re researching the researchers... We’re headed to Austin for the IIeX North America market research conference next week (4/23-4/25) and we’re in serious information-gathering mode. Market research survey translation is a sweet spot for us and we’re constantly refining [...]

Using XML for Market Research Survey Translation

By |2019-04-03T13:57:00+00:00March 19th, 2019|Market Research Translation, Translation Technology|

Here at Language Intelligence, we work with many market research clients. We’re all too familiar with the usual challenges of survey translation—an error-prone overlay process, tight turnaround times, last minute updates . . . the list goes on. Usually, the common denominator that exacerbates these challenges is the practice of translating within a Microsoft Word [...]

Interesting Stuff We’ve Read This Month: February 2019

By |2019-04-03T14:04:35+00:00February 26th, 2019|Fun With Translation and Language, Market Research Translation, Translation and Localization, Translation Technology|

Articles, interesting facts, insights, etc., from others in the translation and language world Rosetta Stone for iPhone adds AI to identify objects for live translations “Today, language teaching developer Rosetta Stone is taking the next step forward by adding augmented reality and machine learning to its iPhone app, enabling users to identify and translate the [...]