This eBook assembles five articles on cultural issues to consider when creating market research surveys and other content. Collectively, these five markets represent a significant economic impact on global business, yet each retains its cultural touchpoints. Each of these cultures has a unique way of interacting with the world, including acceptable and unacceptable social conduct. Understanding these cultural cues can go a long way in improving acceptance and effectiveness of your surveys.
From the eBook:
“Brazilians are very friendly and have a natural willingness to be helpful, according to Juliana Mendonça, a Language Intelligence translator with many years of experience translating market research surveys. This natural willingness to be helpful may help you acquire a lot of interesting and reliable data, but there are a few things you’ll want to keep in mind before going into interviews or when designing your surveys…”