• Rick White - Director of Client Services

Interesting Language-Related Stuff We Read This Month- March 2019

Articles, interesting facts, insights, etc., from others in the translation and language world.

The Language of Hands: the future of motion-sensing technology

“In 2011, Google released an April Fool’s video. They pranked viewers into believing a new Gmail feature allowed users to interact with their inboxes using gestures and body language. On December 31, 2018, the company’s motion-sensing technology secured approval from the Federal Communications Commission (FCC), paving a new way for humans to interact with their devices – and that’s no joke.”

An exploration of new interface tech and its implications in the language world, particularly whether it could affect sign language interpreting.

From Nimdzi

Google Translate Can Help Doctors Bridge the Language Gap With Patients—but It’s Not Flawless

“The results, published in JAMA Internal Medicine on Monday, were much more impressive this time around. Overall, 92 percent of instructions translated into Spanish were accurate, as well as 81 percent of instructions translated into Chinese.”

Negative results often came from doctors using medical jargon or English colloquialisms. Not a big surprise to anyone in the translation business!

From Gizmodo

Ignore African Indigenous Languages At Your Own Risk

A comprehensive review of mobile usage in Africa, by far the largest continent with the largest population, finds that consumers want content in their languages, not commonly used European languages. This is a huge market:

“As of 2017, there were 960 million mobile subscriptions in Africa, accounting for 80 percent of the entire African population. This represents a 50 percent increase from a 2015 Global System for Mobile Communication (GSMA) report which found that only 50 percent of Africans were mobile subscribers.

Although the percentage of African online subscriptions via mobile remains low in comparison to total mobile subscriptions, there has been a steady increase over the past decade. In 2010, only 26 percent of mobile users were also accessing the Internet via their mobile devices. In 2015, this figure rose to 50 percent – a more than 92 percent increase. By 2020, the percentage of mobile users who access the Internet via their mobile device is expected to increase to 75 percent.”

From Nimdzi

How to Correctly Setup Your SEO for Different Languages and Countries

Neil Patel walks readers through the process of internationalizing sites for SEO to tap into global traffic. It’s not simple process…

From Neil Patel

Read our Overview on Entering Global Markets

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